How To Gain Followers On Social Media
If you are looking to gain more followers on your social media pages, the methods below will help you do just that!
Curating a large following can benefit you and your business even beyond the constraints of any given social media platform. In fact, social sharing sites can help to boost SEO and drive traffic directly to your website. This is why it is so important to make sure you have very consistent social media platforms that you keep up with. Here are seven methods to help you :
Follow Relevant Accounts
You can’t just expect to gain followers overnight, you have to work to get them, so it is important to follow people on your social media account. Following accounts that are relevant to your brand is key to gaining followers. Here are some things to think about when following accounts:
Who is your target audience? Follow people who fit this criteria!
Do they post often?
If a page doesn’t post often, that most likely means they aren’t even on social media often. They aren’t even worth the follow because chances are, they will not follow you back.
How many followers do they have vs. how many people do they follow?
When following accounts, it is important to look at how many accounts they follow and compare that to how many accounts they are actually following. For example: 15.1k followers, following 1,200. If you see something like this, this account will most likely not even view your profile let alone follow you back, keep this in mind!
Do they post interesting content?
Take a glance at every profile you think about following. Is anything they post interesting? Will any of their content offer you value? If the answer to these questions are no, then it is most likely unnecessary to follow them.
Engage With Your Followers
This is a critical part of running your social media pages! Your followers like to be interacted with, the more you do this, the more followers you will gain. Try not to think of your social media pages as nonstop advertising tools, and try to look at it more as a way to start conversations and connect with your followers.
Like and reply to as many comments on your posts and encourage discussions. Try holding a Q&A, poll or survey on your social media stories to get more interaction from your followers. Things like this will keep them engaged, and if you are consistent with it, they will press that follow button and come back to your page every day, looking forward to this content.
Use Targeted Hashtags
Hashtags are a great way to get more traffic to your pages, as long as they are used correctly! You want to make sure you are choosing hashtags that actually relate to your pages, and will hopefully help you gain more views, which leads to more followers. Make sure you are trying your best to come up with specific, detailed hashtags.
A hashtag like #socialmedia, will have thousands and thousands of posts connected to it, making it harder for people to see your post, chances are they will see accounts that have millions of followers before even coming close to viewing yours. Try choosing hashtags that are specifically targeted towards you and your social media brand. I also recommend always included a hashtag that is brand-specific. For example, I always include #blossomingmedias on my social media posts. This is a unique hashtag, so when people view posts with this used hashtag, most likely, they will be seeing all of my content, which is what I want (and what you want too)!
Consider Paid Social Media Ads
If you have a little extra money to spend on your business, social media ads and promotions can be a great investment. If done right, they can grow your account and also give you more interaction with your followers.
Do your research and decide what type of ad would be best for you. There are many benefits from ads, such as gaining more followers, more people viewing your profile, and more people going to your website. They are a super easy way to help promote your social media pages, which leads to a greater following!
Optimize Your Social Media Pages
Before you make gaining followers your number one goal, make sure your social media accounts are fully optimized. It is super important to have a bio, a proper username, photos and a profile picture. It sounds so simple, but a lot of brands don’t do this to their full potential. Without all of this, how will people know what brand the account belongs to? Here is something to remember:
Consistency is the key ingredient! You want to make sure your profile picture, cover photo (if that is an option), bio and the content you post are all consistent. If you have a logo, incorporate those colors into everything on your page. This will help your accounts look aesthetically pleasing, which is important!
Avoid Fake Followers
You might be tempted to sign up for those platforms that can help you “gain thousands of followers in minutes” but whatever you do, this is not your answer to gaining followers. Although it is probably tempting, there are no benefits to fake followers, in fact they will deceive your actual followers and any new followers who view your page.
To put it into perspective, think about it this way. If you have 20,000 fake followers, how many of them will actually like, comment and share your content? The answer is none. The majority of the followers you gain through these platforms are fake or bot accounts, so there is absolutely no benefit to this. You will essentially just have 20,000 ghost followers.
Share Your Social Media Accounts
Every chance you get, it is important to share your social media account to others. After all, you can’t gain followers without promoting your account. If you have a website, this is one of the easiest ways you can do that. Add social media buttons to your website so when people click on them, they will be redirected to your social media account. You can also share your account on any other social media pages you might have. For example, let’s say I am trying to get more followers on my business account. On my personal account, I can tag my business accounts or share posts on my story. People who follow my personal account will be able to click on this and then be redirected to my business page, you will most likely gain many followers from this!
Remember that you’re not just asking for a follow, instead try to promote unique content on your social media accounts, so users actually have a reason to follow you. Look at things from the followers’ perspective!
